{"id":400,"date":"2015-04-06T15:50:46","date_gmt":"2015-04-06T15:50:46","guid":{"rendered":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/?p=400"},"modified":"2016-12-08T11:09:42","modified_gmt":"2016-12-08T11:09:42","slug":"yoox-and-net-a-porter-combine-for-big-data-fashion-domination-2","status":"publish","type":"post","link":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/blog\/yoox-and-net-a-porter-combine-for-big-data-fashion-domination-2\/","title":{"rendered":"Yoox and Net-a-Porter Combine for Big Data Fashion Domination"},"content":{"rendered":"

Tuesday\u2019s merger between\u00a0Net-a-Porter and Yoox, which will create the largest and most powerful luxury e-commerce group.<\/strong><\/h4>\n\t<\/a>\n\t \u00a0 \u00a0\u00a0Body Cream Mandarin\/Rosemary – $34<\/a>
\n\t<\/a>\n\t \u00a0 \u00a0\u00a0Foster Sandal – $25<\/a>
\n\t<\/a>\n\t \u00a0 \u00a0\u00a0Hutton One Piece – $240<\/a>
\n\t<\/a>\n\t \u00a0 \u00a0\u00a0Chlo\u00eb Sevigny – $35<\/a>
\n\t<\/a>\n\t \u00a0 \u00a0\u00a0Snake Charmer Ring – $356<\/a><\/p>\n

Here\u2019s how Citibank described the combined entity in a note: \u201cNo other players match Yoox\/NAP\u2019s breadth of sourcing, client base, geographic reach, technological know-how, logistics efficiency and luxury expertise and relationships.\u201d<\/p>\n

Yes, presumably that means you, Amazon.<\/p>\n

On the plus side, the combination of the two, which will be most apparent in their back-office operations, may lead to much better, faster delivery globally, more fun content on both sites (the Yoox chief executive, Federico Marchetti, calls the brand an \u201center-tailer\u201d \u2014 i.e., an entertaining e-tailer \u2014 while Net is more editorial in nature) and more personally tailored interaction.<\/p>\n

The latter being, for me, the one eyebrow-raising bit of this marriage of equals.<\/p>\n

After all, just think about the customer information now available to the group, which between the main sites (yoox.com\u00a0and\u00a0netaporter.com) and their fully owned brethren (theoutnet.com,\u00a0mrporter.com,\u00a0shoescribe.com\u00a0and\u00a0thecorner.com) will have a giant foothold in beauty, men\u2019s wear, women\u2019s wear, sale shopping and shoe shopping.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Tuesday\u2019s merger between\u00a0Net-a-Porter and Yoox, which will create the largest and most powerful luxury e-commerce group. \u00a0 \u00a0\u00a0Body Cream Mandarin\/Rosemary – $34 \u00a0 \u00a0\u00a0Foster Sandal – $25 \u00a0 \u00a0\u00a0Hutton One Piece – $240 \u00a0 \u00a0\u00a0Chlo\u00eb Sevigny – $35 \u00a0 \u00a0\u00a0Snake Charmer Ring – $356 Here\u2019s how Citibank described the combined entity in a note: \u201cNo…<\/p>\n","protected":false},"author":3,"featured_media":401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[67],"tags":[66],"thb-sponsors":[],"class_list":["post-400","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-goodies","tag-goodies","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/posts\/400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":0,"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/posts\/400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/media\/401"}],"wp:attachment":[{"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/media?parent=400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/categories?post=400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/tags?post=400"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/thevoux.wpthemestudios.com\/fashion-demo\/wp-json\/wp\/v2\/thb-sponsors?post=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}